Concept A · Style sheet
Alpine Editorial
A winter magazine you happen to plan a trip in.
Reads like a premium European ski annual: high-contrast serif headlines, warm paper surfaces, full-bleed photography with captions and credits. Every screen is laid out as a numbered feature, so the trip feels anticipated rather than administered. Calm, confident and grown-up, with a single rust accent for the things that need you.
In this issue
Typography
Fraunces carries the voice — at large optical sizes it’s a high-contrast magazine display face; at small sizes it softens for readable decks and numerals. Jost, a Futura-descended sans, does the quiet work: labels, kickers and body copy, echoing vintage Alpine resort posters.
- megaFraunces 300 · opsz 144 · 30vw → 13rem
116
- displayFraunces 340 · 2.75 → 6.75rem
Three ways to spend a week
- headlineFraunces 360 · 2 → 3.6rem
What do I still need from whom?
- titleFraunces 420 · 1.45 → 1.95rem
Your trip is 72% ready
- deckFraunces 330 italic · 1.15 → 1.45rem
Destination being decided — the shortlist is open for votes.
- kickerJost 500 · 0.72rem · +0.22em caps
Winter 2027 · The trip edition
- bodyJost 400 · 1.02rem / 1.65
Height, boot size and what you need to hire. It takes about two minutes and helps us book hire for the whole group.
- captionJost 400 · 0.78rem
Photo DimiTalen · CC0 — prices are demo figures
Colour
Warm paper and deep alpine ink do almost everything. Rust is reserved for what needs you — and for numerals, which is where the eye should land. No gradients outside photo scrims.
- Paper#F5F1EA ·
--ae-paperPage surface - Paper, folded#EDE6DA ·
--ae-paper-2Bands, asides - Snow#FBF9F5 ·
--ae-snowInputs, raised cards - Alpine ink#16302B ·
--ae-inkText, primary actions, done - Night navy#13233A ·
--ae-navyPhoto backgrounds, hover - Rust#A9472A ·
--ae-rustNeeds you, numerals, focus - Ochre#C9973F ·
--ae-ochreAccent on ink only - Stone#5E655F ·
--ae-mutedCaptions, waiting
Iconography
A hairline set drawn for this direction — 1.35px strokes on a 24px grid, like engravings in a guidebook margin. Icons always travel with a word.
- Peak
- Chalet
- Calendar
- Lift pass
- Gondola
- Skis
- Snowboard
- Helmet
- Payment
- Checklist
- Flight
- Document
- Room
- Piste map
- Ledger
- People
- Ballot
- Snow
Photography
- Full-bleed covers at 21:9 on desktop, 4:5 on phones — type sits on a soft ink scrim only where it needs to.
- Captions in italic serif; credits in small caps, always.
- No filters or duotones. The mountains are the colour.
- Crops: 4:5 portrait features, 3:2 editorial, 1:1 thumbnails.
Buttons
Square corners, letterspaced caps, an arrow that leans in on hover. Rust fill is rare — one per screen at most.
Forms
Inputs, choices & confirmations
Airlines need this exactly. Only organisers can see it.
Enter an email address like name@example.com
We record your confirmation — we don’t check or verify your policy, and this isn’t advice about what cover you need.
Equipment — a conditional form
Switch to snowboarding: poles disappear and stance appears.
Status & progress
Status marks — shape + word, never colour alone
- DoneFilled circle, tick
- Needs youSolid diamond, exclamation
- In progressHalf-moon
- WaitingDashed ring
- Not neededDash
Progress
72%
Ratings
Cards
Ledger card
What it’s likely to cost
- Package£1,080
- Lift pass£260
- Hire£115
- Estimate£1,455
Next up · needs you
Confirm travel insurance
Winter sports cover. We record your confirmation; we don’t check the policy.
Needs you