Concept C · Design direction
Après
Modern
An energetic ski-travel brand for a group in their twenties: huge condensed poster type, confident blocks of chairlift red, sunflower and pine, and chunky sticker-like cards with hard offset shadows. Retro-alpine stripes and sunbursts give it personality, while a floating pill tab bar keeps the phone experience one-thumb simple.

Colour
Retro ski-poster blocks used with intent: red means “this needs you”, pine means “sorted”, sunflower is for celebrating and waiting. Status always pairs colour with an icon and a word.
- Chairlift Red
#C4321A--am-redPrimary action · needs you - Sunflower
#F3B22E--am-sunHighlight · waiting · posters - Pine
#123B30--am-pineDone · confidence · depth - Powder
#A8D3EE--am-powderInfo · calm surfaces - Cream
#FBF0DC--am-creamPage surface - Ink
#1B1511--am-inkText · borders · shadows
Contrast: cream on red 4.9:1 · ink on sunflower 9.7:1 · cream on pine 11:1 · ink on cream 16:1.
Type
116 days
Pick your mountain
Equipment details needed
Height, boot size and what you need to hire. It takes two minutes and means your skis are waiting when we arrive.
Small · Only organisers and the hire shop see these.
Eyebrow · condensed caps, tracked
Icons
Chunky 2.25px strokes on a 24px grid, rounded like an embroidered ski patch.
- Trip
- Skis
- Board
- Gondola
- Chairlift
- Dates
- Money
- Room
- Helmet
- Insurance
- Flights
- Location
- People
- Snow
- Ticket
- Readiness
Photography
Full-colour for places (people want to see the resort). Duotone for mood and backgrounds. Always held by a bold frame — arch, sticker or hard shadow.



Forms
Inputs, selects, segmented, switch, error
! That email looks incomplete — check the bit after the @.
Conditional equipment form
Switch to snowboarding: poles disappear, stance appears.
Status & progress
Badges
- Done — availability submitted
- Needs you — equipment details
- Waiting on organisers — room
- Partly done — deposit part-paid
- Not needed — bringing own skis
Segmented progress
72%
Ten chunky segments; a hatched segment shows a part-step. Always shown with the number.
Stickers
Stripes: red / sunflower / pine — used as section breaks and the nav underline.
Cards
Thick ink border, 20px radius, hard 5px offset shadow. Paper on cream.
Red shadow says “this is yours to do”. Used for next steps only.
Dashed outline, no shadow — nothing to do yet, it’s on the organisers.
Solid colour block for the big moments — countdown, readiness, best week.